Market players in the automotive tire market are focusing on strengthening their market positions by supplying technologically advanced tires to end-users. This requires a change in the way we see our customers so that we can understand their needs, requirements and challenges. We need to offer solutions, not just products. At some point, many customers can’t find what they are looking for or do not know what to choose. There are many companies that keep adding one product after another to attract and keep customers. The product focus of the past has been replaced by a product and service focus with a strong trend towards digitization. Andreas Bertram: The entire independent aftermarket is in the middle of a transition process that includes the tire business.
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